In the narrative of modern wellness, few figures bridge the gap between traditional agriculture and cutting-edge biotechnology as distinctively as Serge Thivin. The founder of the French luxury health brand FÉLICIA BEAUTÉ, Thivin’s journey is one of conscience—a transition from an agricultural engineer witnessing the dawn of chemical farming to a pioneer of cellular nutrition.
The Green Epiphany
The story begins in the 1960s, a decade defined by the industrialization of agriculture. As a young agricultural engineer and former member of the French airborne forces, Thivin worked on the front lines of food production. It was here that he witnessed the heavy toll of chemical proliferation: the degradation of ecosystems and the creeping threat to human health.
Thivin was troubled by a profound realization: when chemical shortcuts become the standard for efficiency, the natural defense lines of human health are quietly eroded. This observation became the catalyst for a career pivot, igniting a lifelong commitment to "health from the source".
Building a European Powerhouse: Laboratoire CEVRAI
In 1991, Thivin formally established Laboratoire CEVRAI. Starting from scratch with the trade of raw propolis and ginseng, he led his team to specialize in nutritional supplement research, adhering to rigorous scientific standards.
Over three decades, Thivin has not only managed the business but contributed to the academic field, authoring definitive texts such as Gelée Royale Mode d'emploi (2007) and Fabuleux Ginseng (2010). Today, Laboratoire CEVRAI stands as a pillar of the European health sector. With operations spanning Europe and Oceania, the facility masters over 30 core formulation technologies and is recognized as a leading manufacturer in the French nutritional supplement industry.
FÉLICIA BEAUTÉ: The Science of Cellular Youth
Leveraging 30 years of clinical insight, Thivin identified a shift in consumer needs: modern women were moving away from superficial "external decoration" toward "internal regulation," with anti-aging being the core demand. However, he noted that the market was saturated with products that ignored the critical internal factors—hormonal balance and cellular vitality.
To address this gap, Thivin launched FÉLICIA BEAUTÉ. The brand is built on a philosophy of "Cellular-Level Anti-Aging Technology". Moving beyond basic nutrition, the brand focuses on tracing the roots of aging to the cellular level, offering precise solutions that clear metabolic debris and reshape vitality from the inside out.
The "Clean Label" Standard
In an industry often criticized for "concept dusting"—adding trace amounts of ingredients just for marketing claims—FÉLICIA BEAUTÉ takes a hard stance. The brand rejects conceptual additions; every formula is backed by clinical data and tailored to the physiological characteristics of women at different life stages.
The manufacturing process reflects this uncompromising approach. Products are produced in Class 100,000 clean rooms, strictly adhering to EU GMP (Good Manufacturing Practice) standards. The automated control covers the entire lifecycle from raw material input to finished product, ensuring zero harmful residues. This commitment to quality has earned the brand multiple international certifications, including FDA, HACCP, and ISO22000.
Thirty years after his initial realization in the fields of France, Serge Thivin remains steadfast. From an agricultural engineer to a guardian of women's internal health, his legacy continues to drive FÉLICIA BEAUTÉ forward, navigating the blue ocean of the wellness industry with science as its sail and quality as its anchor.
